THE TEMPLATE PACK
To support our Google Ads campaigns and drive better results for our clients, we developed high-performing landing page templates, showcased at www.addlandingpages.co.uk. Using Conversion Rate Optimisation (CRO) principles, we created 3 designs optimised to turn clicks into conversions. By leveraging data from Google Analytics, Microsoft Clarity, and extensive testing across hundreds of Google Ad campaigns, we identified the elements that resonate most with users. This iterative, data-driven approach enabled us to craft a template that balances clear messaging, intuitive layouts, and compelling calls-to-action, ensuring each landing page maximises its potential to deliver ROI for our clients.
Are templates a one shoe fit's all solution? No - if we could utilise the full UX process for each client, of course the results would be better but in terms of the cost for both us and the client this is the most optimal solution.
